You’re an incredible business owner. It’s clear you know your stuff and I have the utmost respect for you.
That thing you do, the thing that drove you to start your own business – you’ve worked hard to get really good at it and I love that you’re sharing your expertise, maybe even your gift, with the world.
So I tell you this with love and admiration for your dedication to every detail of your business.
You’re sooooo fired!
You’re fired as your website designer.
Somewhere along the line, you learned that if you can figure out how to do something, you should do it yourself. I get it.
When my son was young, I thought I was supposed to be able to cut his hair. I saw my Mom cut my brother’s hair when he was young so I just assumed. Isn’t cutting your son’s hair a mom’s job? Like, you have a baby and somehow magically gain the skill to cut hair. I butchered that poor kid’s hair before I promptly ran him to the barbershop.
It sounds absurd now. WHY would I think I could cut his adorable red hair? The truth is, I didn’t think, I just did it. If I had thought it through, I would have thought of the reasons that it didn’t make sense for me to cut his hair.
- My Mom used a bowl to cut my brother’s hair. Yes, an actual bowl that she used as a guide. I wasn’t about to give my kid the dreaded bowl cut.
- I spent more time and money trying to do it on my own because first I had to purchase good hair cutting scissors and then I had to pay for someone to fix my mistake.
- Even if I had succeeded in cutting his hair, it would have been just ok at best. Not well done, not great, just settling for ok – Yuck!
- And believe it or not, even a simple boy’s haircut can be stressful. Who needs more stress when it can be easily avoided?
Where did you learn that every business owner should be able to create their own website? Just because you can do something, doesn’t mean you should, especially when your business is at stake.
That site you created with GoDaddy Website Builder – What usability principles did you utilize to ensure it would convert your website visitors?
Not sure what usability principles are? You’re fired.
That outdated website with atrocious colors and fonts that people can’t read – It’s giving people the impression that you can’t afford a current website. You know what that implies? That other people aren’t spending their money with you so I shouldn’t either.
Your website colors and fonts haven’t been carefully selected based on your brand? You’re fired.
The links that don’t work, the pages that never load, the blog link in the navigation that directs people to a “coming soon” page for the last year, all the little things that are wrong with your website and create distrust & decrease your credibility…
You’re so fired!
If you want a website that will elevate your business (and I know you do), stop. Seriously, stop it. Consider yourself relieved of duty. Big sigh of relief, right?
Invest in a website that makes the absolute best impression possible on your potential customers. Trust your designer’s expertise. The right website can be one of the best things you’ll ever do for your business.
Not ready to invest? For many businesses, a professional website is non-negotiable. However, if a temporary solution is a must, a simple 1-page site might be your best bet. The key is to keep it simple. If you’re not a designer, you’re not a designer, so the simpler you can keep it, the better. Then, as soon as you’re able, work with a professional to create a website that will support your business goals for more customers and more profits.
Without your website on your list of things to do, you’ll have more time to focus on doing what you do best!