No need to confuse website visitors with a complicated website. A good website is an easy to use website! For small businesses, a simple site with just a few pages can be all you need. The exact pages vary but there are a few common pages that are most ideal for a majority of websites.
- A homepage that captures your visitors' attention. It should look appealing, informative, and easy to navigate to additional information. Make no mistake, if your homepage puts off a bad vibe, visitors will click out of your site instead of going deeper. It only takes them a few seconds to decide.
- An About page is important and can look differently for each business. For example, an About page on a website for a salon might give more information about the entire salon, the people who work there, the product lines the salon carries, etc. On the other hand, a solopreneur may have an About page that concentrates on who they are, why they do what they do, and who they work with. It's a distinction between focusing on the business or the entrepreneur, and sometimes both.
- A Services page or Work With Me page is the meat and potatoes of a simple site. This page can be called a variety of names, depending on the business, but it's the page that gives the most information about how the business serves its customers.
- A Contact page is vital to a simple site and looks a lot different whether a small businesses has a physical location or not. If a small business has a physical location, the contact page should have a map with location details, hours, a phone number - All of the important information that helps potential customers find you and helps put your business on the Google map, so to speak.
- The fifth page is a wild card. It could be testimonials, success stories, resources, or a multitude of other possibilities. It really depends on the business.
A simple site could have more pages, but the 5 listed are the most common among small business websites.Remember, you can provide more information than you might think on each page. For example, a page with a class schedule could also show class descriptions on the same page. Or a Services page may include descriptions and pricing. It's really a matter of what feels right for your business.