Imagine finding out on a Sunday that all 3 of your business websites have suddenly been taken offline by your host. You try to call the host, but they're not the least bit helpful because you must speak to the Terms of Service Compliance Department and they are already gone for the day. They'll be available via chat late that night but in the meantime, your websites are completely gone.
No need to confuse website visitors with a complicated website. A good website is an easy to use website! For small businesses, a simple site with just a few pages can be all you need. The exact pages vary but there are a few common pages that are most ideal for a majority of websites.
- A homepage that captures your visitors' attention. It should look appealing, informative, and easy to navigate to additional information. Make no mistake, if your homepage puts off a bad vibe, visitors will click out of your site instead of going deeper. It only takes them a few seconds to decide.
- An About page is important and can look differently for each business. For example, an About page on a website for a salon might give more information about the entire salon, the people who work there, the product lines the salon carries, etc. On the other hand, a solopreneur may have an About page that concentrates on who they are, why they do what they do, and who they work with. It's a distinction between focusing on the business or the entrepreneur, and sometimes both.
- A Services page or Work With Me page is the meat and potatoes of a simple site. This page can be called a variety of names, depending on the business, but it's the page that gives the most information about how the business serves its customers.
- A Contact page is vital to a simple site and looks a lot different whether a small businesses has a physical location or not. If a small business has a physical location, the contact page should have a map with location details, hours, a phone number - All of the important information that helps potential customers find you and helps put your business on the Google map, so to speak.
- The fifth page is a wild card. It could be testimonials, success stories, resources, or a multitude of other possibilities. It really depends on the business.
A simple site could have more pages, but the 5 listed are the most common among small business websites.Remember, you can provide more information than you might think on each page. For example, a page with a class schedule could also show class descriptions on the same page. Or a Services page may include descriptions and pricing. It's really a matter of what feels right for your business.