The 5 Pages Needed for a Starter Website
Many local businesses are well served with a basic starter website. We believe a website doesn’t need to be complicated or expensive, but it does need to be effective. And to be effective, a business website needs to look professional, provide the right information for your unique audience, and be user-friendly. A 5-page starter website hits the mark.
The 5 Best Pages for a Starter Website
A homepage that captures your visitors’ attention.
It should look appealing, informative, and easy to navigate to additional information. Make no mistake, if your homepage puts off a bad vibe, visitors will click out of your site instead of going deeper. It only takes them a few seconds to decide.
An About page is important and can look different for each business.
For example, an About page on a website for a salon might give more information about the entire salon, the people who work there, the product lines the salon carries, etc. On the other hand, a solopreneur may have an About page that concentrates on who they are, why they do what they do, and who they work with. It’s a distinction between focusing on the business or the entrepreneur, and sometimes both.
A Services page or Work With Me page is the meat and potatoes of a simple site.
This page can be called a variety of names, depending on the business, but it’s the page that gives the most information about how the business serves its customers.
A Contact page is vital to a simple site and looks a lot different whether a small businesses has a physical location or not.
If a small business has a physical location, the contact page should have a map with location details, hours, a phone number – All of the important information that helps potential customers find you and helps put your business on the Google map, so to speak.
The fifth page is a wild card.
It could be testimonials, success stories, resources, or a multitude of other possibilities. It really depends on the business.
A simple website can have more pages, but the 5 listed are the most common for businesses that are just starting out, or even established but don’t have a need to share complex information. And remember, pages can always be added later if the need arises but for some businesses, 5 pages are all they’ll ever need.
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