The Benefits of Website Maintenance
If you thought you just needed to get a website up and then you were done, think again. These days, a website definitely isn’t a “set it and forget it” tool. Website management is just as important as the site itself. A website that isn’t well maintained can be a big headache, which is the exact opposite of what we want need from a business website.
There are many advantages of website maintenance but the most important over-arching reason to have your website maintained is to protect your investment. A website isn’t a small investment for most businesses and website management helps to protect that investment and ensures a website will perform at its best for as long as possible.
Top 5 Benefits of Website Maintenance
Website Security
If your website isn’t kept up to date, you could be giving hackers the open door they need to get into your website. Out of date plugins and themes are a hackers dream. By keeping a website updated, not only are you keeping your site running as smoothly as possible, but you’re keeping it secure.
Easily Change Website Content
How many times have you wanted to update something on your website and either didn’t have the time or the knowledge to get it done? Content updates can translate to revenue. Things like schedule changes, new hours, a monthly special…
It’s important to keep pertinent information up-to-date, but it’s also important to add fresh content to your site from time to time. If you haven’t made any changes to your website content in a while, you’re probably not getting the results from your website that you could. Think of your website as your #1 salesperson who works for you 7 days a week, 365 days a year.
Your website needs to be set up for success, just like a salesperson.
Help When the Unexpected Happens
Web professionals know to expect the unexpected. Every time there’s an update, there can be issues. Things break, plugins have incompatibilities. If you’re not experienced with websites, this can be extremely stressful. It can also be time-consuming, which is especially inconvenient for busy entrepreneurs.
You might not know when something goes wrong, but web professionals do. Having someone to handle these situations for you is worth every penny of website care. Website maintenance always pays for itself but when something goes wrong, that’s when business owners are especially glad they have invested in website care.
Website Performance
As websites age, things can start to slow down. Websites need ongoing upkeep to continue performing well. This means cleaning out post revisions, spam comments, the database, and more.
Most business owners who are maintaining their own websites don’t do this. Then the website starts to age faster and has more issues than websites that are maintained by professionals. This can snowball into all kinds of problems that could have been avoided with ongoing care.
Website Design Help
There are countless websites that looked fantastic when they first launched and quickly went downhill when business owners with no design experience make their own changes. Of course, not all business owners are bad designers but if web design isn’t what you do, please leave your website to experts.
By making changes that alter the design, you could be making crucial mistakes that will cost your business. Your website is one of the most valuable assets of your business, if not THE most valuable asset. Invest in it and it will always pay off.
Website Maintenance is Worth the Investment
If you have a WordPress website and you’re wondering if the cost of website management is worth it, I hope this helps. If you have any questions about website management, get in touch. We’re glad to take a look at your website and let you know if we can help.
