Imagine finding out on a Sunday that all 3 of your business websites have suddenly been taken offline by your host. You try to call the host, but they're not the least bit helpful because you must speak to the Terms of Service Compliance Department and they are already gone for the day. They'll be available via chat late that night but in the meantime, your websites are completely gone.
Sorry, but that's one fugly website!
So many small business owners are under the impression that once their website is up, they're done. They spend time, money and effort to get a new website launched and then they don't want to think about it for a very long time. Most would be happy to never have to think about it again. Sorry Charlie, that's not a good strategy.
While 6 months is way too short of a life cycle for a website (unless something is terribly wrong or you're a website designer who can easily change things), a website can show signs of age fairly quickly. And an aging website looks like a neglected website.
Neglected Website = Bad Impression
When's the last time you updated your website design? If it's been more than a few years, I can almost guarantee your website isn't as impressive to potential customers as it once was. I could give you a list of things to look for - Ten Signs Your Website is Outdated, but if your website is super outdated, you might even be avoiding it.
Here are a few simple questions to help you determine if you have an outdated website design:
- How often do you visit your own website?
- When's the last time you updated content on your website?
- When's the last time you checked to make sure all of the links worked on your website?
- When's the last time a customer commented how easy it was to find the information they needed on your website?
- Are you proud to direct people to your website?
Most of us know when we need to change or improve something but as small business owners, our time is already spread thin. We tend to take care of things that are actually broken or really in need of urgent care. But your website is a workhorse. It probably won't break abruptly. It will go slowly...
"If it ain't broke, don't fix it" should not apply to your website design.
I encourage you to ask yourself the questions above. You may be surprised at the answers once you give it some thought. If you're feeling brave, share your answers in the comments below. We'd love to hear from you!