Imagine finding out on a Sunday that all 3 of your business websites have suddenly been taken offline by your host. You try to call the host, but they're not the least bit helpful because you must speak to the Terms of Service Compliance Department and they are already gone for the day. They'll be available via chat late that night but in the meantime, your websites are completely gone.
Having a mobile ready website recently became more important than ever for small businesses. We've already known that a significant percentage of searches are done on mobile devices and the numbers increase all the time. If that hasn't been enough to convince you of the need for a mobile ready site, how about search results?
Google rolled out a mobile friendly update that gives preference to mobile ready pages. That's good news for small businesses with responsive websites, but not so good for those without. While responsive websites move up in search ranking, websites that aren't mobile ready get pushed further and further down the search results.
Google's update, fondly called Mobileggedon, didn't make quite the immediate splash that was expected. The shifts have been small, but don't let that fool you. Search engine changes can be slow.
If you have a website that isn't mobile friendly, where you show up in search results will be effected. If not today, soon.
We've been doing a little online lurking lately, checking out websites to see if they're mobile ready or not. We were surprised at how many sites we've viewed that wen't responsive, even websites that looked fairly new and had modern designs. And unfortunately, if you didn't know to ask your last web designer about getting a responsive website, you may have paid for a website that's already outdated.
The best thing you can do is check your website to find out if Google sees your website as mobile friendly or not. Click here to go to Google's Mobile Friendly Test and you'll have your answer immediately.
If Google recognizes your site as mobile friendly, take a deep sigh of relief! While this won't ensure your rise to the top of search results, at least you know your website isn't working against you. If Google says your website isn't mobile friendly, your website needs your attention.
Done correctly, your website should be your most valuable sales "person," working for your business everyday, all day.
If your website isn't responsive, now's the time to get a mobile ready website that will work for your business instead of against it.