Local businesses often struggle with how to convert website visitors into leads. If someone comes to your website and they like what they see, you want to make it easy for them to take the next step in buying from you or hiring you.
Too often, small business owners assume their potential customers just want basic information like hours and location from their website. And yes, that will certainly serve a majority of website visitors very well, but sometimes, website visitors are ready to work with you. They just might need a little nudge.
You must have a call to action and a way to collect your leads.
For example, roofers, landscapers, and a multitude of other home service providers will come to your house to give you a free estimate. Of course, they're also collecting your name, address, phone number and possibly your email too.
There are almost as many call to action options as there are businesses so you'll want to decide what works best for your business. To get the brainstorming juices flowing, let's get a few ideas out there...
Personal trainers - You can offer a free session, even a mini-session. Do you teach group fitness classes? Give them a free week of classes.
Massage therapists - Have you tried offering complimentary hand massages to give potential customers the opportunity to meet you and visit your location?
Nutritionists - Perhaps you can give leads a template to plan their meals each week. Fail to plan and you plan to fail, right?
Remember, you're not giving away these things out of the goodness of your heart, you must collect their name and contact information to make them an actual lead.
For online businesses, opt-ins are the #1 way to collect leads. Opt-ins are where visitors can enter their name and email.
Your opt-in or method of collecting leads may look very different. For example, if you are that personal trainer giving away a free 30 minute mini-session, you might have a similar short form on your website that also includes the lead's phone number. Or perhaps you send the lead directly to your online scheduler. Lots of options!
Again, the two key ingredients are a call to action and a method to collect those leads. The specifics are up to you.
We'd love to know what questions you have around this topic. Do you have a lead generating method that you love or one that isn't working too well for you? Let us know in the comments so we can help!