There can be a real awkwardness around asking for testimonials, especially when you feel really good about your work and you email a client to ask for a testimonial and then...crickets. You hear nothing back from them after you ask for…
You're an incredible business owner. It's clear you know your stuff and I have the utmost respect for you. That thing you do, the thing that drove you to start your own business - you've worked hard to get really…
In a perfect world, customers would be lining up at your door and you'd never have to think about selling. You'd decide to be in business and boom. Magic. Customers for days. Sounds like a fantasy world, right? Welcome to my brain. I've…
"Growth hacking" - it's a fairly new term typically reserved for start-ups and the tech industry. While traditional marketing includes a broad range of objectives, growth hacking focuses on just one objective - GROWTH. Just like with mainstream marketing, I…
It's tremendously valuable to ask yourself what your clients want from you. We usually do this when we're leaning into something big, like launching a new business or a new website, but what about when business is humming along like normal? When…
We work with both local and online small business owners and in our experience, there are a few things that online businesses tend to do better. Yes, this is a sweeping generalization. If you're a local small business that already has…