It's easy to get sucked into the online tool vortex. Each tool promises to be THE answer to your productivity prayers. I like to try to new online tools fairly often so that I know what to recommend to Type…
There can be a real awkwardness around asking for testimonials, especially when you feel really good about your work and you email a client to ask for a testimonial and then...crickets. You hear nothing back from them after you ask for…
You're an incredible business owner. It's clear you know your stuff and I have the utmost respect for you. That thing you do, the thing that drove you to start your own business - you've worked hard to get really…
In a perfect world, customers would be lining up at your door and you'd never have to think about selling. You'd decide to be in business and boom. Magic. Customers for days. Sounds like a fantasy world, right? Welcome to my brain. I've…
"Growth hacking" - it's a fairly new term typically reserved for start-ups and the tech industry. While traditional marketing includes a broad range of objectives, growth hacking focuses on just one objective - GROWTH. Just like with mainstream marketing, I…
It's tremendously valuable to ask yourself what your clients want from you. We usually do this when we're leaning into something big, like launching a new business or a new website, but what about when business is humming along like normal? When…