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When Selling Feels Gross

In a perfect world, customers would be lining up at your door and you'd never have to think about selling. You'd decide to be in business and boom. Magic. Customers for days. Sounds like a fantasy world, right? Welcome to my brain. I've…

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Growth Hacking for Small Business

"Growth hacking" - it's a fairly new term typically reserved for start-ups and the tech industry. While traditional marketing includes a broad range of objectives, growth hacking focuses on just one objective - GROWTH. Just like with mainstream marketing, I…

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What Do Your Clients Want?

It's tremendously valuable to ask yourself what your clients want from you. We usually do this when we're leaning into something big, like launching a new business or a new website, but what about when business is humming along like normal? When…

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