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Boost Your Website Credibility

Boost Your Website Credibility

When a new visitor is on your website, they're making a decision on your website credibility. They're looking for proof that you're a credible business. They may also be looking for your hours, services or location, but the impression they gain from your website determines how credible they think your business is.

There are a lot of things you can do to boost your website credibility, but here are our top tips. Read on and see if there is anything you can improve on your site.

A Professional Website Design

A business website doesn't need to be complex, but it does need to look professional and attractive. Are things lined up where they should be? Do you have any weird code that's showing instead of what should be there? A professional website is the number one way to put your best virtual foot forward.

An Error Free Website

You can have the coolest website design possible but if you have text errors or broken links, forget about it. These things are major deal breakers that make visitors instantly question your credibility. I have to mention here that a blog is slightly different. Occasional typos in blogs are pretty common. Of course, we want to do the very best we can, but don't let it keep you up at night.

Put You Into Your Business

People want to do business with other people. Definitely include a photo of you on your website and if appropriate, include information about you. Who are you? What do you do? Why should people do business with you? This tends to be more common with solopreneurs like personal trainers and massage therapists, but almost every business can benefit from a personal touch. For larger company websites, this might be a group photo of the company or photos of employees. Either way, it helps to show that there are real people at the other end of the phone or email.

Contact Information

Make it easy for customers, or potential customers, to contact you. I don't order merchandise from a website that doesn't have a phone number for customer service support. I have before, but I've been burned. A lot of people feel the same way. Your particular business may not need a phone number, but whatever contact information is appropriate for your business, make sure it's easy to find.

So, that's a short list of things you can do to boost your website credibility to potential customers. Go through your website as if you're a potential customer and see if you can find anything that could be improved.

Hint: Most of us almost always have something we can improve. Then come back and let me know what you found with your "customer eyes" on.
This Post Has 4 Comments
  1. Too funny Jennifer! I just shared my “10 things I hate about your website (and how to make me love it)” post in Uncaged Life, right after yours 🙂

    Great minds think alike.

    A bit of feedback about your website (feel free to hammer on mine, I’m working on an update soon)…you mention “put you in your website”. I admit that I was surprised when I saw your photo in the sidebar and you introduced yourself as Jennifer because it’s not the same person as in the header/slider photo right at the top.

    I’d love to see your pic at the top image area AND in the sidebar. What does that Asian woman holding something red have to do with your audience? Do you serve restaurant or coffee shop owners? Do you target Asian women?

    I can’t see at first glance what you do or who you serve – since only your name is in the top header – no tag line, no job title, no logo that eludes to your target market or services. And the navigation menu doesn’t give any clues either.

    Just thought I’d share some some constructive feedback since I’ve never been on your website before.

    However I love that your website is clean, with the big slider photo. I like that there is an opt-in form at the top and bottom, and the big yellow Work With Me graphic in the sidebar.

    See you around the net!

    cheers,
    Angelique

    1. Hi Angelique! Thanks for swinging by! I know what you mean, but I think different markets have different expectations. I intentionally didn’t use a lot of photos of me because I think that’s more common with coaches or solopreneurs who primarily target other online businesses. My clients are typically small businesses with local audiences. They are mechanics, cafe owners and house painters. They want to know that I understand their unique challenges. I think there are some awesome websites that have a lot of personal photos but to people who aren’t in an online biz like we are, it can be a little weird. Who knows, I could be totally off base, but that’s what I believe to be true. Different strokes. lol 🙂 I love your input though! I’ll check out your site too.

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